Last week we showed Kirby Ferguson’s brilliant TED talk based on his brilliant documentary series. Like us folks at Open for Ideas, he appears to be fascinated with where ideas come from and is passionate about sharing his thinking to help others.

In this video, he very succinctly explains the 4 step method he uses to generate ideas. It’s based on the fantastic little book, A Technique for Producing Ideas, written in the 1940s by James Web Young.

But Kirby simplifies it further and explains it beautifully.

I’m not going to give you the four points here (that would just be spoiling the video). I’ll just say that his approach is a good one. And it will only take you 3 minutes 39 seconds to watch him explain it.

Check it out.

Kirby Ferguson's 4 Steps to getting an ideaClick To Tweet
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https://vimeo.com/182010378 Last week we showed Kirby Ferguson's brilliant TED talk based on his brilliant documentary series. Like us folks at Open for Ideas, he appears to be fascinated with where ideas come from and is passionate about sharing his thinking to help others. In this video, he very succinctly explains the 4...
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Dave Birss
Founder and Editor at OpenForIdeas.org
Dave is obsessed with creativity. He's been a musician, illustrator, stand-up comedian, poet, radio DJ, television presenter and advertising creative director. He also wrote A User Guide to the Creative Mind.
Now he runs Open for Ideas and helps individuals and companies become more creative.
You can find him speaking at conferences all over the world. And sharing his thinking in boardrooms, universities and dimly-lit pubs.