Don’t make it complicated. Strategy is just having a plan.
We’re continuing our series of Silicon Beach interviews today with a chat about strategy. And I can’t think of anyone better to talk about that with than Richard Huntington, Chief Strategy Officer at Saatchi & Saatchi London.
But before we get to that, if you’re in London on March 22nd, you should definitely get a ticket to Silicon Beached – the big city version of the Bournemouth extravaganza. You’ll hear from 10 brilliant speakers (who just happen to all be women). Go check it out!
Right, back to our chat about strategy.
If you work in the world of advertising, you’re sure to know who Richard Huntington is. He’s the strategic mind behind the recent Direct Line and EE work – as well as countless other iconic campaigns. We talked about:
- how strategy needs to be demystified
- the most important thing is having a clear problem to solve
- the importance of writing a brief
- how to write that brief
- how to make it inspiring
- the freedom of restrictions
- and how to judge ideas
We’ve got a couple more interviews in the series still to come. Is there anyone you think we should be interviewing? Drop us a line and let us know.
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Now he runs Open for Ideas and helps individuals and companies become more creative.
You can find him speaking at conferences all over the world. And sharing his thinking in boardrooms, universities and dimly-lit pubs.
