The human compass approach to discovering real insight
In the first four articles of this series on Human Insight, I looked at broadening conversations, making connections, challenging perspectives, and the importance being a timelord. So, there’s probably...
Becoming an Insight Time Lord
In the fourth part of John’s series on A Beginner’s Guide to Human Insight, he looks at the importance of considering the past, the present, and the future… In...
The 4-step Remix Method for getting ideas
Last week we showed Kirby Ferguson’s brilliant TED talk based on his brilliant documentary series. Like us folks at Open for Ideas, he appears to be fascinated with where ideas...
We want to be more useful to you. Please tell us how.
One of the things you’ll occasionally read on Open for Ideas is the importance of making sure you’ve got the brief right. Over the last few months, we’ve talked...
Why brainstorms suck and what you can do about it
“Brainstorm. Two minutes.” Queue eye roll. Your cerebellum is pretty awesome, but you’re already juggling a bundle of briefs and your desk is groaning under the weight of your...
A beginner’s guide to human insight
A Beginner’s Guide to Human Insight by John J Sills (Or what a failed newspaper can teach us about the importance of truly understanding what your customers want) There...