A couple of months ago, the brilliant Pete Trainor from Nexus wrote a great article on how to create for chatbots. Before he wrote that article, the two of us sat down at Silicon Beach (one of the best and friendliest conferences you’ll ever attend) to discuss using data in creativity.

As a designer, Pete believes that we should be designing less stuff. Very often people are solving problems that don’t actually exist. Instead of doing that we should use data to see how people are behaving and design for that. We should design only what’s necessary to enrich a person.

We should use data to see how people are behaving and design for that

Before Pete had to dash off for a train, we talked about:

  • How to use data to get human insight
  • The importance of playing data back to people in a more inspiring way
  • How they used advertising tools to identify men at risk of suicide
  • The importance of curiousity
  • The danger of creating a frictionless world that’s too easy on us
  • Embracing serendipity
  • What the business opportunity is for AI

 

51y5zsipbpl-_sx322_bo1204203200_Pete also wrote the best-selling book, Hippo: The Human Focused Digital Book which we talk about in the interview. We’re going to be doing a giveaway of a stack of Hippos in the next few weeks, so don’t be a stranger!

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https://www.youtube.com/watch?v=Y1BKTR3R_0A A couple of months ago, the brilliant Pete Trainor from Nexus wrote a great article on how to create for chatbots. Before he wrote that article, the two of us sat down at Silicon Beach (one of the best and friendliest conferences you'll ever attend) to discuss using data...
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Dave Birss
Founder and Editor at OpenForIdeas.org
Dave is obsessed with creativity. He's been a musician, illustrator, stand-up comedian, poet, radio DJ, television presenter and advertising creative director. He also wrote A User Guide to the Creative Mind.
Now he runs Open for Ideas and helps individuals and companies become more creative.
You can find him speaking at conferences all over the world. And sharing his thinking in boardrooms, universities and dimly-lit pubs.