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Corporate Creativity

When to murder your ideas

Good creative teams have innovative and brilliant ideas. Great creatives know when an idea has run its course and needs to die. For everyone’s sake. When ideas are plentiful,...
Corporate Creativity

The 3 walls that imprison great ideas

Here are some great ideas that didn’t sell themselves: the mouse, the GUI operating system, the personal computer and ethernet networking. One company was responsible for generating these ideas...
Corporate Creativity

A beginner’s guide to human insight

A Beginner’s Guide to Human Insight by John J Sills (Or what a failed newspaper can teach us about the importance of truly understanding what your customers want) There...
Open for Ideas

Open for Ideas