The human compass approach to discovering real insight
In the first four articles of this series on Human Insight, I looked at broadening conversations, making connections, challenging perspectives, and the importance being a timelord. So, there’s probably...
Becoming an Insight Time Lord
In the fourth part of John’s series on A Beginner’s Guide to Human Insight, he looks at the importance of considering the past, the present, and the future… In...
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One of the things you’ll occasionally read on Open for Ideas is the importance of making sure you’ve got the brief right. Over the last few months, we’ve talked...
Spotting the dots – inspiring input leads to inspired output
A Beginner’s Guide to Human Insight by John J Sills In the second part of John’s series on A Beginner’s Guide to Human Insight, he looks at the importance...
You don’t need a Eureka moment to have a good idea
I can’t believe it’s been a whole week since we posted the last creative lie. And here we are again wrestling another misunderstanding to the ground and kneeing it...
A beginner’s guide to human insight
A Beginner’s Guide to Human Insight by John J Sills (Or what a failed newspaper can teach us about the importance of truly understanding what your customers want) There...