This week’s Silicon Beach interview is with Benita Motofska, a global expert on the sharing economy. I wanted to talk to her about how to successfully crowd-source ideas without generating a heap of crap (because I’ve seen that happen in companies before).

We talked about:

  • the biggest shift in society since the industrial revolution
  • the fact that crowdfunding is actually an old idea
  • how large groups of people can collaborate on projects
  • businesses moving towards collaborative skills
  • the move from being consumers to co-creators
  • how to manage crowdsourced creativity
  • the importance of clear communication
  • the different kinds of value exchange
  • what kills creativity

We’ve got a couple more films left in the series but we’ll be taking a break for a couple of months while we focus on our new ‘Diversity and Divergency’ topic. Then we’ll be filming more interviews with smart creative thinkers. If you’ve got any suggestion about people you think we should talk to, let us know.

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https://youtu.be/zJWk-c5t3lg This week's Silicon Beach interview is with Benita Motofska, a global expert on the sharing economy. I wanted to talk to her about how to successfully crowd-source ideas without generating a heap of crap (because I've seen that happen in companies before). We talked about: the biggest shift in society since...
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Dave Birss
Founder and Editor at OpenForIdeas.org
Dave is obsessed with creativity. He's been a musician, illustrator, stand-up comedian, poet, radio DJ, television presenter and advertising creative director. He also wrote A User Guide to the Creative Mind.
Now he runs Open for Ideas and helps individuals and companies become more creative.
You can find him speaking at conferences all over the world. And sharing his thinking in boardrooms, universities and dimly-lit pubs.