Yet another article on why brainstorms suck (But this one has video)
A couple of days ago I wrote a lengthy, scientific debunking of brainstorms. But I understand that not everyone likes to read long articles (fascinating as this one is)....
You don’t need a Eureka moment to have a good idea
I can’t believe it’s been a whole week since we posted the last creative lie. And here we are again wrestling another misunderstanding to the ground and kneeing it...
Being a great idea-generator isn’t about talent
It’s Friday. Thank crikey! Which means it’s time to gather round and stick the boot in another myth. It’s time for episode four of our Creative Lies series. This...
You don’t need to be intelligent to be creative
Time for episode 3 of our Creative Lies series, where we delicately handpick a common misunderstanding and unceremoniously ram it down the waste disposal unit. And this week, we’re...
Can we please stop referring to people as left or right brained?
In the second episode of our Creative Lies series, we’re taking another myth around the back of the barn in an effort to put it out of our misery....
Why you struggle to come up with ideas
Welcome to Creative Lies – our very first video series. Right here is the first of 10 videos debunking lies and misunderstandings that surround the world of creativity. Many of...