Science shows brainstorms don’t work. Why do we still use them?
Brainstorming was first introduced to the world in 1942. It was outlined in the book How To Think Up by Alex Osborn, one of the founders of advertising agency BBDO....
Why brainstorms suck and what you can do about it
“Brainstorm. Two minutes.” Queue eye roll. Your cerebellum is pretty awesome, but you’re already juggling a bundle of briefs and your desk is groaning under the weight of your...