When your job depends on you coming up with ideas on demand, you can sometimes do with a little help. This book was written to help advertising creatives come up with more ideas, better ideas and a broader range of ideas. But it’s been used by people from lots of different industries to aid their creative thinking. It’s easy to read and designed to be dipped into just when you need it.

It was written by Dave Birss, a former advertising Creative Director and the founder of Open for Ideas. Here’s what other top advertising creatives had to say about it:

“Lucid and useful. Written with economy. Next time you get stuck, use it to get unstuck.”
Alan Young & Julian Vizard – Creative Partners, St. Luke’s
“The business world really needs to understand creativity. And Dave has got a ton of good stuff to add to the debate.”
Steve Henry – Co-founder of Decoded & legendary Creative Director of HHCL
“Dave Birss rubbishes the notion that great ideas are ‘plucked from the air’. His book looks at where ideas come from and shows how to boost our ‘creativity’. He should charge a lot of money for it.”
Lee Tan – Executive Creative Director, McCann
“The genius of this book is to debunk the myth that somehow the act of creation in whatever form is not a discipline. In my experience the greatest producers of all and any creativity I’ve encountered are as disciplined in the pursuit of their craft as an athlete is in the pursuit of their chosen sport.”
Jim Thornton – Creative Director, VCCP


The book has already sold thousands of copies and is on the reading list of many of the world’s top advertising courses. But you can get a PDF of the entire book for free just by signing up to the Open for Ideas weekly roundup email.



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We post articles every weekday. And often at the weekend too. But we understand that you’re probably too busy to visit the site every day. And that’s why we send out our ‘Collected Thoughts’ weekly email round-up.

We’ll tell you a little bit about what’s been happening in the world of Open for Ideas. And then summarise the week’s most popular articles and videos.

If something timely happens during the week, we may also send you a little alert to draw your attention to it.

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Get early access to Additive’s
‘Creative Dynamite’ Email Course

In late 2017, Additive is going to be launching a free 5 day ‘Creative Dynamite’ email course. And you can be among the first to take it.

Over the space of 5 days, you’ll learn:

• How to feed your mind with the good stuff

• How to be inspired by everything

• How to spot creative opportunities

• How to generate ideas you wouldn’t normally have

• How to develop the right creative attitude



additive_wharf_squareGet 20% off Additive’s ‘Beyond Brainstorms’ workshop

As we’ve already covered on Open for Ideas, research proves that brainstorms are pretty ineffective. Yet most companies still turn to them when they need ideas.

This interactive workshop shows your team much more effective ways of harnessing group creativity. (You can find out more about the session here)

It’s currently available across Europe and the USA. If you come from outside those regions, drop us a line and we can talk.

Sign up to get all of this


To get all of this good stuff – a free copy of A User Guide to the Creative Mind, weekly round-up emails, early access to the Creative Dynamite Email Course and 20% off Additive’s Beyond Brainstorms workshop – just pop your email in the box below and click the ‘sign up’ button.

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