100% proof that alcohol is good for thinking
When I started off in the advertising industry of the early 90s, I caught the tail end of the decadent era. Those stories about fancy cars, Colombian nose-candy and...
The science behind creativity – what happens in the brain and why
What is creativity? There’s an extraordinary new type of brain scan called an fMRI that allows us to witness creative thinking while it’s happening. For the first time, we...