Come up with ideas while you hurt your legs
Welcome to our new video series. Slip your shoes off. Make yourself at home. A couple of months ago – while there was still a little whiff of English...
Christmas wish list: Santa, please bring me some ideas
OK, it’s the first day of December so I guess it’s now alright to get a bit festive. We’ll be doing a few run-downs of gifts for creative thinking....
How play leads to great inventions
Steven Johnson is a prolific writer, thinker and speaker. His book ‘Where Good Ideas Come From’ is a brilliant look at how innovation is often a gradual process rather...
Yet another article on why brainstorms suck (But this one has video)
A couple of days ago I wrote a lengthy, scientific debunking of brainstorms. But I understand that not everyone likes to read long articles (fascinating as this one is)....
Science shows brainstorms don’t work. Why do we still use them?
Brainstorming was first introduced to the world in 1942. It was outlined in the book How To Think Up by Alex Osborn, one of the founders of advertising agency BBDO....
Four good reasons to fail
We don’t just want to take our Monday talks from TED. There are plenty of other fascinating speakers who would be unlikely to ever deliver a talk from the...
You don’t need a Eureka moment to have a good idea
I can’t believe it’s been a whole week since we posted the last creative lie. And here we are again wrestling another misunderstanding to the ground and kneeing it...
Being a great idea-generator isn’t about talent
It’s Friday. Thank crikey! Which means it’s time to gather round and stick the boot in another myth. It’s time for episode four of our Creative Lies series. This...
When you’re judging ideas, don’t trust your gut
Over the years, I’ve seen countless great ideas die from bad judgement. The decision-makers will often say things like ‘I’m just not feeling it’ or ’that makes me feel...
You don’t need to be intelligent to be creative
Time for episode 3 of our Creative Lies series, where we delicately handpick a common misunderstanding and unceremoniously ram it down the waste disposal unit. And this week, we’re...